{"product_id":"nirapara-matta-rice-10kg","title":"Nirapara Matta Rice 10kg – Authentic Kerala Red Rice","description":"\u003csection class=\"product-description\"\u003e\n\u003ch2\u003eNirapara Matta Rice – Authentic Kerala Red Rice\u003c\/h2\u003e\n\u003cp data-end=\"667\" data-start=\"216\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/veenas.com\/products\/nirapara-matta-rice-10kg?_pos=1\u0026amp;amp;_psq=Nirapara+Matta+Rice+10kg\u0026amp;amp;_ss=e\u0026amp;amp;_v=1.0\" title=\"Nirapara Matta Rice 10kg\"\u003eNirapara Matta Rice\u003c\/a\u003e\u003ca href=\"https:\/\/veenas.com\/products\/nirapara-matta-rice-10kg?_pos=1\u0026amp;amp;_psq=Nirapara+Matta+Rice+10kg\u0026amp;amp;_ss=e\u0026amp;amp;_v=1.0\"\u003e\u003c\/a\u003e\u003c\/strong\u003e is a premium-quality traditional Kerala red rice, known for its unique taste, rich aroma, and high nutritional value. Sourced from carefully selected paddy, this rice retains its natural red bran layer, making it a healthier choice compared to polished white rice. Its slightly coarse texture and earthy flavor make it perfect for preparing authentic South Indian meals such as Kerala meals, rice bowls, and everyday dishes.\u003c\/p\u003e\n\u003cp data-end=\"954\" data-start=\"669\"\u003eMatta rice is naturally rich in fiber and essential nutrients, supporting a balanced diet while delivering a satisfying and wholesome eating experience. Packed in a convenient 10kg bag, it is ideal for families, bulk use, and those who prefer stocking up on high-quality staple rice.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Nirapara Matta Rice?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"1jruxw6\" data-start=\"994\" data-end=\"1041\"\u003ePremium-quality traditional Kerala red rice\u003c\/li\u003e\n\u003cli data-section-id=\"v0nqeq\" data-start=\"1042\" data-end=\"1096\"\u003eRetains natural bran for added nutrition and fiber\u003c\/li\u003e\n\u003cli data-section-id=\"mo4h45\" data-start=\"1097\" data-end=\"1140\"\u003eDistinct earthy flavor and firm texture\u003c\/li\u003e\n\u003cli data-section-id=\"1yvnbzz\" data-start=\"1141\" data-end=\"1200\"\u003eIdeal for daily meals and authentic South Indian dishes\u003c\/li\u003e\n\u003cli data-section-id=\"hl6d5c\" data-start=\"1201\" data-end=\"1234\"\u003eTrusted quality from Nirapara\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Nirapara \u003c\/li\u003e\n\u003cli\u003eProduct Name: Matta Rice \/ Kerala Red Rice\u003c\/li\u003e\n\u003cli\u003eType: Unpolished \/ Traditional Rice\u003c\/li\u003e\n\u003cli\u003eQuantity: 10kg\u003c\/li\u003e\n\u003cli\u003eIngredients: 100% Matta Rice\u003c\/li\u003e\n\u003cli\u003ePackaging: Food-grade bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eStorage Instructions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place\u003c\/li\u003e\n\u003cli data-section-id=\"121kvzp\" data-start=\"1690\" data-end=\"1737\"\u003eKeep away from moisture and direct sunlight\u003c\/li\u003e\n\u003cli data-section-id=\"1x0oaml\" data-start=\"1738\" data-end=\"1785\"\u003eKeep container tightly sealed after opening\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Nirapara","offers":[{"title":"Default Title","offer_id":37644837552325,"sku":"8904010610315","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0441\/1929\/4112\/products\/Nirapara_Matta_Rice_10kg.jpg?v=1774417086","url":"https:\/\/veenas.com\/products\/nirapara-matta-rice-10kg","provider":"veenas.com","version":"1.0","type":"link"}