{"product_id":"nirapara-matta-long-grain-rice-5kg","title":"Nirapara Matta Long Grain Rice 5kg","description":"\u003csection class=\"product-description\"\u003e\n\u003ch2 data-end=\"173\" data-start=\"107\" data-section-id=\"1apddta\"\u003eNirapara Matta Long Grain Rice – Palakkadan Kerala Matta Rice for Daily Cooking\u003c\/h2\u003e\n\u003cp data-end=\"614\" data-start=\"255\"\u003e\u003ca title=\"Nirapara Matta Long Grain Rice 5KG\" href=\"https:\/\/veenas.com\/products\/nirapara-matta-long-grain-rice-5kg-palakkadan-kerala-matta-rice-for-daily-cooking?_pos=1\u0026amp;amp;_sid=55bfb1538\u0026amp;amp;_ss=r\"\u003e\u003cstrong\u003eNirapara Matta Rice\u003c\/strong\u003e\u003c\/a\u003e is a traditional Kerala rice known for its rich flavour, natural aroma, and excellent nutritional value. Carefully sourced and processed, this rice retains its outer bran layer, ensuring a wholesome and fibre-rich meal. Each grain is parboiled to preserve essential nutrients, giving it a distinct taste and fluffy texture when cooked.\u003c\/p\u003e\n\u003cp data-end=\"987\" data-start=\"616\"\u003ePerfect for preparing Kerala meals like matta rice, kanji, sambar rice, and lunch platters, it pairs well with curries, seafood, and vegetarian dishes. Its earthy flavour and satisfying bite make it a favourite in South Indian households. Packed in a convenient 5kg bag, it’s ideal for families who want quality, authenticity, and a healthy staple in their everyday diet.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Nirapara Matta Rice?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% authentic Kerala rice\u003c\/li\u003e\n\u003cli\u003eRich in fibre, iron, and essential minerals\u003c\/li\u003e\n\u003cli\u003eDistinct earthy aroma and flavour\u003c\/li\u003e\n\u003cli\u003eParboiled for better nutrition retention\u003c\/li\u003e\n\u003cli\u003eFluffy texture and non-sticky grains after cooking\u003c\/li\u003e\n\u003cli\u003eTrusted Nirapara quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1263\" data-end=\"1282\"\u003e\n\u003cstrong data-start=\"1263\" data-end=\"1273\"\u003eBrand:\u003c\/strong\u003e Nirapara\u003c\/li\u003e\n\u003cli data-start=\"1285\" data-end=\"1318\"\u003e\n\u003cstrong data-start=\"1285\" data-end=\"1302\"\u003eProduct Name:\u003c\/strong\u003e Matta Rice\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1350\"\u003e\n\u003cstrong data-start=\"1321\" data-end=\"1330\"\u003eType:\u003c\/strong\u003e Kerala Matta Rice (Parboiled)\u003c\/li\u003e\n\u003cli data-start=\"1353\" data-end=\"1395\"\u003e\n\u003cstrong data-start=\"1353\" data-end=\"1369\"\u003eIngredients:\u003c\/strong\u003e 100% Matta Rice\u003c\/li\u003e\n\u003cli data-start=\"1398\" data-end=\"1462\"\u003e\n\u003cstrong data-start=\"1398\" data-end=\"1418\"\u003eQuantity:\u003c\/strong\u003e 5kg\u003c\/li\u003e\n\u003cli data-start=\"1465\" data-end=\"1504\"\u003e\n\u003cstrong data-start=\"1465\" data-end=\"1479\"\u003ePackaging:\u003c\/strong\u003e Food-grade poly pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eStorage Instructions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1588\" data-start=\"1558\" data-section-id=\"ci4h3a\"\u003eStore in a cool, dry place\u003c\/li\u003e\n\u003cli data-end=\"1616\" data-start=\"1589\" data-section-id=\"1qk10o5\"\u003eKeep away from moisture\u003c\/li\u003e\n\u003cli data-end=\"1668\" data-start=\"1617\" data-section-id=\"g2isho\"\u003eTransfer to an airtight container after opening\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote\u003e\n\u003ch5 data-end=\"1339\" data-start=\"1227\"\u003e\n\u003cstrong\u003eDisclaimer\u003c\/strong\u003e:\u003c\/h5\u003e\n\u003cp data-end=\"1339\" data-start=\"1227\"\u003eImages are for illustrative purposes only. Actual product packaging, size, and appearance may vary. Product information, ingredients, and nutritional details may vary by manufacturer. Always read the label before consumption\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eONLINE PRICING NOTICE\u003c\/strong\u003e:\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis product is a 'Price Marked Pack' intended for in-store retail. Our online price differs to cover the additional costs of specialized e-commerce handling, secure packaging, and logistics. By purchasing online, you accept the website price as the final contract price\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"veenas.com","offers":[{"title":"Default Title","offer_id":56900681859449,"sku":"8901010633956","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0441\/1929\/4112\/files\/Nirapara_Matta_Long_Grain_Rice_5KG.jpg?v=1774429643","url":"https:\/\/veenas.com\/products\/nirapara-matta-long-grain-rice-5kg","provider":"veenas.com","version":"1.0","type":"link"}