{"product_id":"asli-golden-sella-basmati-rice","title":"Asli Golden Sella Basmati Rice","description":"\u003carticle\u003e\n    \u003ch2\u003eAsli Golden Sella Basmati Rice\u003c\/h2\u003e\n\n  \u003csection\u003e\n    \u003ch3\u003eProduct Description\u003c\/h3\u003e\n    \u003cp\u003eBring authenticity and aromatic excellence to your dining table with Asli Golden Sella Basmati Rice. Specially parboiled to lock in essential nutrients, vitamins, and minerals, this premium aged basmati rice offers exceptionally long grains that cook up fluffy, firm, and non-sticky every time. Whether you are preparing a rich, aromatic wedding-style chicken biryani, a flavorful daily pulao, or an authentic regional feast, Asli Golden Sella ensures superior texture and a rich, traditional aroma that elevates every meal. Ideal for large families, hosting gatherings, or stocking your pantry, the convenient 10kg pack guarantees long-lasting freshness and unmatched culinary results.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection\u003e\n    \u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eExtra-Long Fluffy Grains:\u003c\/strong\u003e Expertly aged to expand significantly in length upon cooking without breaking or sticking together.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eNutrient-Locked Parboiling (Sella):\u003c\/strong\u003e The special steaming process pushes nutrients from the husk into the grain, enhancing both health benefits and structural durability.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eAromatic Delight:\u003c\/strong\u003e Infuses your kitchen with the signature, enticing fragrance characteristic of authentic Indian basmati.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eVersatile Cooking:\u003c\/strong\u003e Perfect for Biryani, Pulao, Zarda, and various traditional rice dishes that require distinct, separate grains.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eBulk Value Pack:\u003c\/strong\u003e Generous 10kg packaging designed for everyday household use and special celebrations.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/section\u003e\n\n  \u003csection\u003e\n    \u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n    \u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003cth\u003eBrand\u003c\/th\u003e\n      \u003ctd\u003eAsli\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003cth\u003eProduct Name\u003c\/th\u003e\n      \u003ctd\u003eGolden Sella Basmati Rice\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003cth\u003eNet Weight\u003c\/th\u003e\n      \u003ctd\u003e5 \u0026amp; 10 kg\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003cth\u003eGrain Type\u003c\/th\u003e\n      \u003ctd\u003eExtra-Long Grain Parboiled Basmati\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003cth\u003eSpecialty\u003c\/th\u003e\n      \u003ctd\u003eAged, Non-Sticky, Rich Aroma\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003cth\u003ePackaging Type\u003c\/th\u003e\n      \u003ctd\u003eDurable Bag \/ Sack\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003cth\u003eCountry of Origin\u003c\/th\u003e\n      \u003ctd\u003eIndia\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003cth\u003eStorage Instructions\u003c\/th\u003e\n      \u003ctd\u003eStore in a cool, dry place away from direct sunlight in an airtight container.\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n  \u003c\/section\u003e\n  \u003cbr\u003e\n\n  \u003csection\u003e\n    \u003ch3\u003eFrequently Asked Questions (FAQs)\u003c\/h3\u003e\n    \u003cdl\u003e\n      \u003cdt\u003eQ: What is Golden Sella Basmati Rice?\u003c\/dt\u003e\n      \u003cdd\u003eA: Golden Sella is a type of basmati rice that undergoes a unique parboiling (steaming) process while still in the husk before being milled. This process gives the grains a golden tint, hardens them to prevent breakage, helps retain natural vitamins, and ensures the cooked grains remain exceptionally separate and fluffy.\u003c\/dd\u003e\n\n      \u003cdt\u003eQ: Does this rice need to be soaked before cooking?\u003c\/dt\u003e\n      \u003cdd\u003eA: Yes, for the best texture and maximum grain length, it is recommended to wash and soak Asli Golden Sella Basmati Rice in water for 30 to 45 minutes before cooking.\u003c\/dd\u003e\n\n      \u003cdt\u003eQ: Is Asli Golden Sella Rice sticky?\u003c\/dt\u003e\n      \u003cdd\u003eA: No. Due to the parboiling process and proper aging, the starch is gelatinized and set within the grain, making it virtually impossible to overcook into a mushy texture. It yields distinct, separate, and non-sticky grains.\u003c\/dd\u003e\n\n      \u003cdt\u003eQ: What dishes are best suited for this rice?\u003c\/dt\u003e\n      \u003cdd\u003eA: This rice is exceptionally well-suited for layered dishes like Chicken, Mutton, or Veg Biryani, as well as Pulao, Fried Rice, and Persian-style Tahchin, where firm, individual grain integrity is required.\u003c\/dd\u003e\n\n      \u003cdt\u003eQ: How should I store the 10kg pack to maintain freshness?\u003c\/dt\u003e\n      \u003cdd\u003eA: After opening the bag, transfer the rice into an airtight container or seal the inner liner tightly. Store it in a cool, dry, pest-free pantry to preserve its rich aroma and quality for months.\u003c\/dd\u003e\n    \u003c\/dl\u003e\n  \u003c\/section\u003e\n  \n  \u003csection\u003e\n\u003cblockquote\u003e\n\u003ch4\u003e\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eNote that images, packaging, size, and product details may vary—always check the label before use.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eONLINE PRICING NOTICE:\u003c\/strong\u003e \u003cbr\u003e\nThis product is a 'Price Marked Pack' intended for in-store retail. Our online price differs to cover the additional costs of specialized e-commerce handling, secure packaging, and logistics. By purchasing online, you accept the website price as the final contract price.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003c\/article\u003e","brand":"Asli","offers":[{"title":"5kg","offer_id":65118118707577,"sku":"5015821142087","price":13.49,"currency_code":"GBP","in_stock":true},{"title":"10kg","offer_id":65118125162873,"sku":"5015821141257","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0441\/1929\/4112\/products\/Asli_Golden_Sella_Basmati_5kg.jpg?v=1763817975","url":"https:\/\/veenas.com\/products\/asli-golden-sella-basmati-rice","provider":"veenas.com","version":"1.0","type":"link"}